About

I never took the straight road—and honestly, I think that’s my edge. I studied Religion and Theology at the University of Manchester, followed it up with a postgrad in Law, and ended up as a signed comedy-drama writer with Independent Talent in London.

 

That chapter led me to Los Angeles, chasing the dream and soaking up the creative hustle of a city where everyone’s using every ounce of talent and grit to carve out a life that feels like theirs.

That’s where the real journey started.

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While in LA, I realised two things:

1. Your story is your currency.

2. Most people don’t know how to tell it.

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I’ve always been obsessed with pro boxing—not just the fights, but the personalities. What struck me was how behind-the-curve the content was. Boxers are like musicians: insane talent, but unless you can sell, you don’t get to perform on the big stage. I saw fighters with world-class skill but zero camera presence, struggling to connect with fans, media, and sponsors. So I started helping them tell better stories.

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At first, I coached them on how to speak. Then I realised—if I just asked better questions, I could help them show who they were without overthinking it. So I picked up a camera and started interviewing them myself. (Here’s an early one I’m still proud of: watch here).

That turned into something bigger.

Words matter. Videos matter more. And the right video—done right—can change someone’s life.

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I doubled down, got a Master’s in Digital Campaigning and Content Creation, and began working with organisations like the OECD, BBC, ESPN+, Squiz, Tricentis, Playerdata, and Bricksave—translating complex stories into content that builds trust, creates opportunities, and actually moves people.

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Then came two wild, inspiring years in Bali. I built a production company, collaborated with creators with millions of followers, and learned how the social content game really works—fast, raw, real, and above all: human.

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Now, I run my own monetised boxing YouTube channel (growing by 1,000+ subs/month), breaking down the sport with a technical lens and a storyteller’s heart.

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And here’s what I do for clients

I help founders, creators, and brands craft video content that people want to watch—because it feels real, because it earns trust, and because it gets you seen, heard, and remembered.

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If you’ve got something worth saying, I’ll help you say it in a way that spreads.

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Let’s create videos your customers can’t stop sharing.

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